Grafana Labs is a remote-first, open-source powerhouse. There are more than 20M users of Grafana, the open source visualization tool, around the globe, monitoring everything from beehives to climate change in the Alps. The instantly recognizable dashboards have been spotted everywhere from a NASA launch and Minecraft HQ to Wimbledon and the Tour de France. Grafana Labs also helps more than 3,000 companies — including Bloomberg, JPMorgan Chase, and eBay — manage their observability strategies with the Grafana LGTM Stack, which can be run fully managed with Grafana Cloud or self-managed with the Grafana Enterprise Stack, both featuring scalable metrics (Grafana Mimir), logs (Grafana Loki), and traces (Grafana Tempo).

We’re scaling fast and staying true to what makes us different: an open-source legacy, a global collaborative culture, and a passion for meaningful work. Our team thrives in an innovation-driven environment where transparency, autonomy, and trust fuel everything we do.

You may not meet every requirement, and that’s okay. If this role excites you, we’d love you to raise your hand for what could be a truly career-defining opportunity.

The Opportunity:

We are looking for an experienced product marketer to join as a key member of the Grafana Labs Product Marketing team. In this role, you will be responsible for creating Go-To-Market programs that effectively position the value of Grafana Labs and its products to solve the needs of target customers. You will show how our products and solutions — as well as our open source strategy — help prospects and customers achieve their goals. 

As a Staff Product Marketing Manager, you will be in charge of the messaging and positioning across key personas and product areas. You’ll work closely with both product management and enablement to help buyers buy (and sellers sell) our value.

Product Marketing lives within the Product org rather than the Marketing org at Grafana Labs, and we are thinking differently about product marketing. Rather than purely executing launches or campaigns, we want PMMs to teach Product Managers and Engineers in our org how to think about growth and demand, and to codify product marketing knowledge in tools and processes that anyone in the organization can use.

Grafana Labs is a fast-paced and growing organization. As such, this role requires both strategic and planning skills as well as hands-on tactical execution (blogs, webinar outlines, video scripts, etc).

What You’ll Be Doing:

• Actively partner with and teach Product Managers to define product value, messaging, and go-to-market strategy, from competitive positioning to sales enablement collateral.
• Partner with product management, engineering and various go-to-market functions to create materials that help customers evaluate and adopt our products: reference architectures, implementation guides, detailed product information.
• Own and manage the launch of new products/features relevant to target buyers
• Conduct internal and customer research to understand pain points, competition and opportunities
• Teach go-to-market and sales teams how to gain value from our products: clearly define the capabilities of our products and the value they provide, deliver training and enablement, ensure customer facing teams are able to effectively engage with customers, partners, and prospects.
• Own customer lifecycle campaigns (competitive positioning, retention, upsell/cross-sell) to strategically shape marketing programs and drive growth across the entire customer journey.

What Makes You a Great Fit:

• 6+ years of relevant experience (product marketing, solutions marketing, product management)
• Experience with marketing and selling to a technical audience
• A passion for open source, cloud native, and infrastructure technologies 
• Proven ability to take on complex projects and efficiently drive them from start to finish
• Ability to clearly articulate the value of technical products to customers and sellers alike
• Experience leading product or feature launches autonomously as well as part of a team
• Comfort working with a variety of internal and external stakeholders in complicated processes
• Strong product and technical curiosity that translate to clear packaging, positioning, and messaging
• Demonstrated quantitative analytical skills for analyzing campaign performance, evaluating lifecycle metrics, and making data-driven recommendations.
• Exceptional writing and communication skills
• A high “say-do” ratio in executing and delivering impact 

What you’ll bring to the role

You’ll bring a passion for quality, pride in the strategic impact of your work, and the ability to thrive in a fast-paced environment.

Compensation & Rewards:

In Sweden, the Base compensation range for this role is 878,578 SEK – 1,054,294 SEK. Actual compensation may vary based on level, experience, and skillset as assessed throughout the interview process. All of our roles include Restricted Stock Units (RSUs), giving every team member ownership in Grafana Labs’ success. We believe in shared outcomes—RSUs help us stay aligned and invested as we scale globally.

Who is Boulevard?

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.

Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen. 

We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most.

Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.

Come Do the Best Work of Your Life at Boulevard

Boulevard is the Client Experience Platform purpose-built for appointment-based, self-care businesses. As we continue to move upmarket, support increasingly complex franchise businesses, and expand internationally, our platform must scale with flexibility, reliability, and intelligence at its core.

That’s where the Platform Design team comes in.

The Platform pod builds the foundational systems that power everything at Boulevard — including identity, payments, permissions, APIs, data, and extensibility. As a Staff Product Designer, Platform, you’ll operate at a highly strategic level, shaping the core concepts, patterns, and frameworks that enable our product to scale across customer segments, geographies, and future use cases — while staying deeply usable and human.

This is a high-impact role for a designer who thrives in ambiguity, thinks in systems, and wants to influence not just features, but how an entire product platform evolves.

What You’ll Do

• Lead platform-level design strategy in close partnership with Product and Engineering, defining success metrics and ensuring work ladders up to long-term company goals.
• Design foundational concepts, patterns, and frameworks that enable scalability, flexibility, and extensibility across Boulevard’s ecosystem.
• Help evolve the platform to support:

• Upmarket customers with more complex workflows, permissions, and operational needs
• Multi-location businesses, balancing centralized control with local flexibility
• International expansion, including localization, regional requirements, and scalable global patterns

• Translate highly complex technical and system-level problems into clear, intuitive, and trustworthy user experiences.
• Partner closely with engineers to guide implementation, ensuring design intent is preserved in production.
• Act as a design leader and multiplier — raising the quality bar, influencing peers, and contributing to design culture, standards, and best practices.
• Collaborate with other designers to evolve Boulevard’s design system to support platform complexity and future growth.
• Explore and help define how Boulevard can be at the forefront of leveraging AI to enhance the BLVD experience — from internal tooling to customer-facing workflows — with a strong focus on trust, clarity, and real customer value.

What You’ll Need to Thrive

• Strong systems thinking — comfort designing for scale, flexibility, and long-term evolution rather than one-off solutions.
• Deep understanding of the full, iterative design process, including research, journey mapping, content design, wireframing, prototyping, testing, and high-fidelity execution.
• Proven ability to partner closely with Product and Engineering, especially on technically complex initiatives.
• Comfort operating in ambiguity and helping teams find clarity in fast-moving, evolving environments.
• A strong point of view balanced with openness to feedback and iteration.
• Ability to focus on outcomes over outputs, shipping thoughtfully while maintaining a high quality bar.
• Proficiency with modern design and collaboration tools (e.g., Figma).

Why This Role Matters

This role will help define how Boulevard scales — not just what we build next, but how we build for growth, complexity, and the future. The decisions you make will ripple across teams, products, and customers, shaping the foundation of the BLVD platform for years to come.

How We’ll Take Care of You

Your starting total cash compensation for this role is between $128,800 and $184,000, depending on skills, experience, and market factors. This range is subject to change, and there is always room for growth and advancement at Boulevard.

In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you – Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically. 

• We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance. 

• Take a break whenever you need with our flexible vacation day policy. 

• Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month. 

• Family planning resources and specialized support programs. 

• Equity: get ahead on the ground floor and grow with Boulevard. 

• Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.

We recommend following our official LinkedIn page to stay up to date on all things Boulevard life!

Boulevard Labs, Inc. is an Equal Opportunity Employer committed to hiring a diverse workforce and sustaining an inclusive culture. All employment decisions at Boulevard Labs, Inc. are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Grafana Labs is a remote-first, open-source powerhouse. There are more than 20M users of Grafana, the open source visualization tool, around the globe, monitoring everything from beehives to climate change in the Alps. The instantly recognizable dashboards have been spotted everywhere from a NASA launch and Minecraft HQ to Wimbledon and the Tour de France. Grafana Labs also helps more than 3,000 companies — including Bloomberg, JPMorgan Chase, and eBay — manage their observability strategies with the Grafana LGTM Stack, which can be run fully managed with Grafana Cloud or self-managed with the Grafana Enterprise Stack, both featuring scalable metrics (Grafana Mimir), logs (Grafana Loki), and traces (Grafana Tempo).

We’re scaling fast and staying true to what makes us different: an open-source legacy, a global collaborative culture, and a passion for meaningful work. Our team thrives in an innovation-driven environment where transparency, autonomy, and trust fuel everything we do.

You may not meet every requirement, and that’s okay. If this role excites you, we’d love you to raise your hand for what could be a truly career-defining opportunity.

The Opportunity:

We are looking for an experienced product marketer to join as a key member of the Grafana Labs Product Marketing team. In this role, you will be responsible for creating Go-To-Market programs that effectively position the value of Grafana Labs and its products to solve the needs of target customers. You will show how our products and solutions — as well as our open source strategy — help prospects and customers achieve their goals. 

As a Staff Product Marketing Manager, you will be in charge of the messaging and positioning across key personas and product areas. You’ll work closely with both product management and enablement to help buyers buy (and sellers sell) our value.

Product Marketing lives within the Product org rather than the Marketing org at Grafana Labs, and we are thinking differently about product marketing. Rather than purely executing launches or campaigns, we want PMMs to teach Product Managers and Engineers in our org how to think about growth and demand, and to codify product marketing knowledge in tools and processes that anyone in the organization can use.

Grafana Labs is a fast-paced and growing organization. As such, this role requires both strategic and planning skills as well as hands-on tactical execution (blogs, webinar outlines, video scripts, etc).

What You’ll Be Doing:

• Actively partner with and teach Product Managers to define product value, messaging, and go-to-market strategy, from competitive positioning to sales enablement collateral.
• Partner with product management, engineering and various go-to-market functions to create materials that help customers evaluate and adopt our products: reference architectures, implementation guides, detailed product information.
• Own and manage the launch of new products/features relevant to target buyers
• Conduct internal and customer research to understand pain points, competition and opportunities
• Teach go-to-market and sales teams how to gain value from our products: clearly define the capabilities of our products and the value they provide, deliver training and enablement, ensure customer facing teams are able to effectively engage with customers, partners, and prospects.
• Own customer lifecycle campaigns (competitive positioning, retention, upsell/cross-sell) to strategically shape marketing programs and drive growth across the entire customer journey.

What Makes You a Great Fit:

• 6+ years of relevant experience (product marketing, solutions marketing, product management)
• Experience with marketing and selling to a technical audience
• A passion for open source, cloud native, and infrastructure technologies 
• Proven ability to take on complex projects and efficiently drive them from start to finish
• Ability to clearly articulate the value of technical products to customers and sellers alike
• Experience leading product or feature launches autonomously as well as part of a team
• Comfort working with a variety of internal and external stakeholders in complicated processes
• Strong product and technical curiosity that translate to clear packaging, positioning, and messaging
• Demonstrated quantitative analytical skills for analyzing campaign performance, evaluating lifecycle metrics, and making data-driven recommendations.
• Exceptional writing and communication skills
• A high “say-do” ratio in executing and delivering impact 

What you’ll bring to the role

You’ll bring a passion for quality, pride in the strategic impact of your work, and the ability to thrive in a fast-paced environment.

Compensation & Rewards:

In the United Kingdom, the Base compensation range for this role is £103,958 – £124,750. Actual compensation may vary based on level, experience, and skillset as assessed throughout the interview process. All of our roles include Restricted Stock Units (RSUs), giving every team member ownership in Grafana Labs’ success. We believe in shared outcomes—RSUs help us stay aligned and invested as we scale globally.